This is the iGaming affiliate software heavyweight matchup. Two platforms built specifically for betting and gaming. Two vendors with years of vertical experience. Two different philosophies about what matters most.
NetRefer says standardized reporting is the answer. If operators and affiliates see the same numbers in the same format, trust follows. The data speaks for itself.
MyAffiliates says trust-by-design is the answer. If operators control the data, configure the visibility, and audit everything, trust is baked into the system. The architecture speaks for itself.
Both philosophies have merit. Both leave the same question unanswered: what should you do with all that trustworthy, standardized data? Because neither platform tells you what it means tomorrow.
Purpose-built iGaming performance marketing platform. First to offer affiliate standard reporting as built-in. Commission models, reporting frameworks, and compliance tooling designed for gaming economics. Focus on reporting standardization that reduces friction between operators and affiliates.
Where it leads: Operators who value standardized reporting, iGaming-native design, and a vendor advancing reporting standards. Particularly strong for large programmes where data consistency across relationships is critical.
Where it falls short: Traditional architecture. No AI-native predictive analytics. No real-time anomaly detection. Clean reports about the past. Nothing about the future.
Roughly 16% market share. Role-based access controls, audit trails, configurable KPI visibility, multi-brand consolidation, bi-weekly releases with no hidden costs. The Tracking The Truth podcast and editorial content on S2S tracking, AI search, and attribution evolution shape industry conversation about data integrity.
Where it leads: Operators who want direct platform control, transparent packaging, multi-brand consolidation, and a vendor investing in industry thinking. Stronger on multi-brand management than NetRefer.
Where it falls short: Same gap as NetRefer. Traditional tracking architecture. No predictive intelligence. No real-time anomaly detection. Trust is covered. Intelligence is not.
Reporting: NetRefer standardizes reporting to reduce friction. MyAffiliates personalizes reporting to give operators granular control. NetRefer standardizes. MyAffiliates customizes. Different approaches to the same goal.
Platform philosophy: MyAffiliates builds around trust-by-design. NetRefer builds around performance marketing infrastructure. Both are trust-oriented. They express it differently.
Product evolution: MyAffiliates publishes bi-weekly releases at no extra cost. NetRefer evolves through reporting standard development. MyAffiliates emphasizes velocity. NetRefer emphasizes standards.
Thought leadership: MyAffiliates invests significantly more in shaping narrative through podcast and editorial content. NetRefer builds credibility through infrastructure and reporting standards. Different channels. Both effective.
NetRefer and MyAffiliates both do something important well: making tracking data trustworthy and accessible. One does it through standardized reporting. The other does it through trust-by-design architecture.
Neither makes that data predictive.
Intelitics does. Predictive player lifetime value within 72 hours. Real-time anomaly detection. Optimization signals purpose-built for betting and gaming. The intelligence layer that turns standardized, trustworthy data into proactive growth decisions.
API-first design means operators layer Intelitics on top of existing NetRefer or MyAffiliates infrastructure. No forced migration. No ripping out what works. Just intelligence added to the foundation you already trust.
What is the fundamental difference between NetRefer and MyAffiliates?
NetRefer leads with standardized reporting and performance marketing infrastructure. MyAffiliates leads with market-leading adoption, trust-by-design control, and rapid product evolution. Both are iGaming specialists with different competitive moats.
Which is better for multi-brand operators?
MyAffiliates explicitly positions multi-brand consolidation as core. NetRefer supports multi-brand operations but does not lead with it as prominently.
Why choose Intelitics over both iGaming veterans?
Because trust and reporting standards are the floor. Intelitics provides the intelligence layer: predictive analytics, anomaly detection, player LTV modeling. The capability that creates competitive advantage once everyone has clean, trustworthy data.
Can Intelitics complement either platform?
Yes. API-first architecture layers predictive analytics on top of existing tracking infrastructure. No platform replacement required.