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leaky bucket series

Plugging the Leaky Bucket, Part 3: The fragmented ...

leaky bucket series

Plugging the Leaky Bucket, Part 2: Data latency an...

leaky bucket series

Plugging the Leaky Bucket, Part 1: The most expens...

downstream signals in the marketing funnel

Beyond the FTD: why smarter bidding using downstre...

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NGR per FTD vs. NGR per user: why measurement choi...

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What is performance marketing and why measurement ...

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Cutting waste without sacrificing performance

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Why volume based bidding fails (and what smart tea...

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2025 Reflection: Intelitics and the rise of AI-nat...

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Why cheap CAC can be the most expensive mistake in...