To send data from Intelitics to Meta via the Conversions API, you'll need a system user access token associated with your Meta Business Manager and Ad Account.

Step 1: Access Business Settings

1. Go to Meta Business Settings
2. Select the Business Manager account that owns your ad account and pixel

Step 2: Add a System User

1. In the left-hand menu, scroll down to Users > System Users
2. Click Add
3. Enter a System Username (e.g., "Intelitics_CAPI")
4. Set the Role to Admin
5. Click Create System User

Step 3: Generate a System User Access Token

1. After the system user is created, click Add Assets and assign your Ad Account and Pixel to the user with full access
2. Then click Generate New Token
3. Choose the App associated with your Business Manager
4. Under Token Permissions, select the following:
   • ads_management
   • business_management
   • pages_read_engagement

Step 4: Click Generate Token and copy the access token. Save this token securely. You won’t be able to view it again later.