The only platform that uses AI to give you financial oversight and ground-level campaign smarts—in one place.
Marketing intelligence trained for the economics of betting & gaming
Intelitics ties every dollar of marketing spend to downstream revenue and profit—across thousands of campaigns and channels. Unlike analytics platforms made for eCommerce or DTC marketing, Intelitics leverages AI to conquer the measurement challenges of fragmented, high-LTV customer journeys in the heavily regulated world of iGaming, sports betting, and real-money platforms.
Marketing channels
First-party data
Predictive lifetime value
Single source of truth
Adaptive measurement
Analysis & optimization
Cohort analysis
Segmentation
Cookieless tracking
Metrics that matter
Enterprise scale
Data security
Connect your marketing channels
We maintain hundreds of paid media and social partner integrations so your team doesn’t have to worry about it—no matter how many times your partners change their APIs. No SQL. No engineering dependencies. No blind spots.

Unlock your first-party data
We connect directly to your game platform or data warehouse, structure your raw first-party data, and surface campaign-level insights in days—not quarters. Our AI-powered data ingestion and normalization layer turns unstructured data into structured, usable intelligence with minimal engineering input. No manual mapping. No custom data pipelines that break all the time.

Know predictive lifetime value
We’re the only platform that delivers highly reliable predictive LTV within 72 hours of player acquisition—backed by billions of first-party signals—so your team invests in the right things and eliminates wasted spend before it compounds.

Make marketing decisions in one place
We give you a single view of performance and predictive lifetime value across paid media, performance partners, and app-driven acquisition—linking every dollar spent to downstream lifetime value. Instead of guessing which channels drive value, you’ll know. And you’ll keep your team accountable for results.

Adapt measurement to channel complexity—automatically
Different campaigns require different models. That’s why Intelitics uses small language AI models (SLMs) to dynamically apply the right measurement framework—whether it’s incrementality, predictive LTV, MTA, or MMM—based on the channel, data signal, and campaign maturity. Our AI agents even interpret and explain model choices and outcomes so you can explain everything to your executives.

Analyze and optimize faster
Our intelligence is near real-time, so you can quickly adjust campaigns and turn off spend that’s not delivering valuable players. Customizable dashboards make it easy to drill into campaign-level, offer-level, creative-level, geographic-level, and other detailed insights whenever you need to. No data engineering required.
As you work, our task-specific AI agents show you useful insights that relate to what you’re doing right now.

Unlock deeper insights with cohort analysis
Go beyond surface-level metrics with ready-to-use cohort analysis dashboards. See how different segments perform over time. Compare retention curves, understand true player value, and fine-tune spend decisions.

Segment the right way
Easily manage state- or region-level segmentation for analysis and reporting. Filter and drill down the way you want to.

Don’t fly blind with big parts of your business
Between Apple IDFA and new privacy controls in the browser, analytics that rely on cookies lose visibility into the majority of user behavior. Intelitics uses cookieless tracking IDs that give you insights across marketing channels and user devices without collecting personally identifiable information (PII).

Speak the language of Finance
It’s much easier to justify budgets when the value is clear. With Intelitics, your marketing strategies are tied to the metrics that matte—CAC:LTV, contribution margin, and ROI—with the same clarity from your top-level strategy all the way down to an individual Discord post. Shared dashboards create accountability between marketing, analytics, and finance.
Grow your business without outgrowing your marketing intelligence
We’ve proven that we can handle massive click and transaction volumes: 15M+ clicks/day and 2B+ transactions/year.

Keep your data secure
Our platform employs end-to-end encryption while data is in transit and at rest. It does not collect personally identifiable information (PII) with the exception of affiliate information which is covered under your affiliate contracts.

Frequently Asked Questions
How quickly can my company start seeing measurable results after implementing Intelitics?
Most customers see significant impact in 90 days or less. Our 90-day migration guarantee covers the full process — from connecting data sources to surfacing actionable insights — provided we have timely access to the necessary data and systems.
What impact can Intelitics have on my company’s customer acquisition costs (CAC)?
By aligning marketing spend with predicted downstream player value, Intelitics reduces wasted budget and improves CAC:LTV ratios. Customers regularly report double-digit percentage reductions in inefficient spend within the first quarter.
How quickly can Intelitics deliver reliable predictive lifetime value metrics?
We provide highly reliable predictive LTV (pLTV) within 72 hours of player acquisition. That’s possible because of AI models that are fine-tuned for betting and gaming, informed by billions of first-party data points.
What kind of granularity does Intelitics provide for campaign-level insights?
You can drill down to the offer, creative, geographic, keyword, or even individual partner post — across acquisition, retention, and reactivation campaigns — in near real time.
What are the refresh rates like for Intelitics data and dashboards?
Our dashboards refresh in minutes, not hours or days, so you can stop unprofitable spend and scale winners while campaigns are still running — a crucial advantage as you scale up your spend levels.
Can Intelitics handle the large data volumes typical of enterprise-scale betting and gaming businesses?
Absolutely. We process 15M+ clicks/day and over 2B transactions/year without performance degradation, so you can trust the platform to scale with you.
How does Intelitics support state-by-state or region-specific campaign requirements?
Many betting and gaming companies run campaigns that align with the distinct regulatory and competitive environments in different regions. Our data hierarchy and segmentation tools make it easy to measure performance at the state or region level, without duplicate manual work.
Can Intelitics replace multiple analytics platforms we currently use?
Yes. Intelitics unifies your data from affiliates, paid media, performance partners, and apps into a single view, allowing you to streamline marketing intelligence, simplify reporting, and eliminate redundant homegrown or channel-specific systems.
Does Intelitics offer attribution?
Yes. You can deploy a variety of attribution models. Check out our attribution page for more details.
Can Intelitics measure incrementality and media mix modeling (MMM) as well as attribution?
Yes. The platform’s AI agents automatically select and apply the right measurement framework for each campaign, whether that’s incrementality testing, MMM, multi-touch attribution (MTA), or predictive LTV.
How does Intelitics integrate with my existing data warehouse or game platform?
We support a variety of integration methods through push or pull APIs, ingestion from S3 buckets, SQL, or flat files. We work with your technical team to determine the best method for you.
Can Intelitics integrate data from both web and mobile apps?
Yes. Intelitics connects to your web properties, native mobile apps (via mobile measurement partners), and any other digital channels you run. We unify data from all sources into a single structured view, so you can measure player value and campaign performance across the entire customer journey.
How does Intelitics handle integrations with major marketing partners like Meta, Google, and TikTok?
We maintain pre-built integrations with top paid media, performance partners, game platforms, and data warehouses. Our team monitors and updates these connections proactively, so API changes or data format shifts don’t interrupt your reporting.
What if my marketing partners change their APIs or tracking rules without notice?
Our integrations team monitors partner API changes across the industry and updates connections proactively. Customers don’t have to scramble to fix broken data feeds when partners make sudden changes.
What kind of support and services does Intelitics provide during and after implementation?
We offer white-glove onboarding, hands-on data mapping, and ongoing training for your marketing, analytics, and finance teams. Our specialists also help you set up reporting to meet regulatory or internal finance requirements.
Is Intelitics future-proofed for future regulatory changes and compliant with privacy regulations?
Absolutely. Intelitics utilizes cookieless tracking technology, providing full visibility across channels and devices, and keeping you ahead of evolving privacy regulations and browser restrictions.