Marketing intelligence trained for the economics of betting & gaming

Intelitics ties every dollar of marketing spend to downstream revenue and profit—across thousands of campaigns and channels. Unlike analytics platforms made for eCommerce or DTC marketing, Intelitics leverages AI to conquer the measurement challenges of fragmented, high-LTV customer journeys in the heavily regulated world of iGaming, sports betting, and real-money platforms.

  • Marketing channels
  • First-party data
  • Predictive lifetime value
  • Single source of truth
  • Adaptive measurement
  • Analysis & optimization
  • Cohort analysis
  • Segmentation
  • Cookieless tracking
  • Metrics that matter
  • Enterprise scale
  • Data security

Connect your marketing channels

We maintain hundreds of paid media and social partner integrations so your team doesn’t have to worry about it—no matter how many times your partners change their APIs. No SQL. No engineering dependencies. No blind spots.

marketing_channels

Unlock your first-party data

We connect directly to your game platform or data warehouse, structure your raw first-party data, and surface campaign-level insights in days—not quarters. Our AI-powered data ingestion and normalization layer turns unstructured data into structured, usable intelligence with minimal engineering input. No manual mapping. No custom data pipelines that break all the time.

first-party_data

Know predictive lifetime value

We’re the only platform that delivers highly reliable predictive LTV within 72 hours of player acquisition—backed by billions of first-party signals—so your team invests in the right things and eliminates wasted spend before it compounds.

Predictive lifetime value

Make marketing decisions in one place

We give you a single view of performance and predictive lifetime value across paid media, performance partners, and app-driven acquisition—linking every dollar spent to downstream lifetime value. Instead of guessing which channels drive value, you’ll know. And you’ll keep your team accountable for results.

Single source of truth

Adapt measurement to channel complexity—automatically

Different campaigns require different models. That’s why Intelitics uses small language AI models (SLMs) to dynamically apply the right measurement framework—whether it’s incrementality, predictive LTV, MTA, or MMM—based on the channel, data signal, and campaign maturity. Our AI agents even interpret and explain model choices and outcomes so you can explain everything to your executives.

Adaptive measurement

Analyze and optimize faster

Our intelligence is near real-time, so you can quickly adjust campaigns and turn off spend that’s not delivering valuable players. Customizable dashboards make it easy to drill into campaign-level, offer-level, creative-level, geographic-level, and other detailed insights whenever you need to. No data engineering required.

As you work, our task-specific AI agents show you useful insights that relate to what you’re doing right now.

Analysis & optimization

Unlock deeper insights with cohort analysis

Go beyond surface-level metrics with ready-to-use cohort analysis dashboards. See how different segments perform over time. Compare retention curves, understand true player value, and fine-tune spend decisions.

Cohort analysis

Segment the right way

Easily manage state- or region-level segmentation for analysis and reporting. Filter and drill down the way you want to.

Segmentation

Don’t fly blind with big parts of your business

Between Apple IDFA and new privacy controls in the browser, analytics that rely on cookies lose visibility into the majority of user behavior. Intelitics uses cookieless tracking IDs that give you insights across marketing channels and user devices without collecting personally identifiable information (PII).

Cookieless tracking

Speak the language of Finance

It’s much easier to justify budgets when the value is clear. With Intelitics, your marketing strategies are tied to the metrics that matte—CAC:LTV, contribution margin, and ROI—with the same clarity from your top-level strategy all the way down to an individual Discord post. Shared dashboards create accountability between marketing, analytics, and finance.

Metrics_that_matter

Grow your business without outgrowing your marketing intelligence

We’ve proven that we can handle massive click and transaction volumes: 15M+ clicks/day and 2B+ transactions/year.

Enterprise scale

Keep your data secure

Our platform employs end-to-end encryption while data is in transit and at rest. It does not collect personally identifiable information (PII) with the exception of affiliate information which is covered under your affiliate contracts.

Data security

Frequently Asked Questions

Most customers see significant impact in 90 days or less. Our 90-day migration guarantee covers the full process — from connecting data sources to surfacing actionable insights — provided we have timely access to the necessary data and systems.

By aligning marketing spend with predicted downstream player value, Intelitics reduces wasted budget and improves CAC:LTV ratios. Customers regularly report double-digit percentage reductions in inefficient spend within the first quarter.

We provide highly reliable predictive LTV (pLTV) within 72 hours of player acquisition. That’s possible because of AI models that are fine-tuned for betting and gaming, informed by billions of first-party data points.

You can drill down to the offer, creative, geographic, keyword, or even individual partner post — across acquisition, retention, and reactivation campaigns — in near real time.

Our dashboards refresh in minutes, not hours or days, so you can stop unprofitable spend and scale winners while campaigns are still running — a crucial advantage as you scale up your spend levels.

Absolutely. We process 15M+ clicks/day and over 2B transactions/year without performance degradation, so you can trust the platform to scale with you.

Many betting and gaming companies run campaigns that align with the distinct regulatory and competitive environments in different regions. Our data hierarchy and segmentation tools make it easy to measure performance at the state or region level, without duplicate manual work.

Yes. Intelitics unifies your data from affiliates, paid media, performance partners, and apps into a single view, allowing you to streamline marketing intelligence, simplify reporting, and eliminate redundant homegrown or channel-specific systems.

Yes. You can deploy a variety of attribution models. Check out our attribution page for more details.

Yes. The platform’s AI agents automatically select and apply the right measurement framework for each campaign, whether that’s incrementality testing, MMM, multi-touch attribution (MTA), or predictive LTV.

We support a variety of integration methods through push or pull APIs, ingestion from S3 buckets, SQL, or flat files. We work with your technical team to determine the best method for you.

Yes. Intelitics connects to your web properties, native mobile apps (via mobile measurement partners), and any other digital channels you run. We unify data from all sources into a single structured view, so you can measure player value and campaign performance across the entire customer journey.

We maintain pre-built integrations with top paid media, performance partners, game platforms, and data warehouses. Our team monitors and updates these connections proactively, so API changes or data format shifts don’t interrupt your reporting.

Our integrations team monitors partner API changes across the industry and updates connections proactively. Customers don’t have to scramble to fix broken data feeds when partners make sudden changes.

We offer white-glove onboarding, hands-on data mapping, and ongoing training for your marketing, analytics, and finance teams. Our specialists also help you set up reporting to meet regulatory or internal finance requirements.

Absolutely. Intelitics utilizes cookieless tracking technology, providing full visibility across channels and devices, and keeping you ahead of evolving privacy regulations and browser restrictions.

Getting started is easier than you think

See why customers see impact from Intelitics in 90 days or less—guaranteed.
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