No, we take a lot of data engineering off your plate. The platform provides for multiple ways of ingesting player data–using push or pull APIs–and includes a normalization layer to structure your data so it’s usable. We’ve already done the work of integrating to game platforms such as GiG, Playtech, and White Hat Gaming.

Player journeys are long and fragmented. A player who deposits today might churn tomorrow—or engage for years. Standard ad platforms can’t measure or optimize for lifetime value, making it easy to waste campaign spend on low-quality traffic.

Intelitics connects your first-party game data with ad platforms, calculates predictive LTV within 72 hours, and shows you performance metrics down to the campaign and creative level. That means you can allocate spend with confidence and stop wasting money on players who won’t deliver profit.

No—you’ll still run campaigns in those platforms. Intelitics acts as the intelligence layer on top, feeding them better signals and giving you clarity into which campaigns, offers, and geos actually drive long-term value.

Not at all. Intelitics maintains pre-built integrations with the top performance marketing platforms—Google, Meta, TikTok, Amazon, programmatic DSPs, and more—so you don’t have to waste cycles fixing broken APIs.

Yes. You can deploy a variety of attribution models. Check out our attribution page for more details.

Our custom reports and dashboards give your team all the flexibility they need to visualize data and make decisions—but without the headaches of managing ETL jobs, partner APIs, pivot tables, and spreadsheets that only they can understand. We’ll work with you to make sure you set up your system for the segmentations and drill-downs you need.

Yes! We offer cohort analysis dashboards that are ready for you to use right away.

Intelitics does not collect PII with the exception of affiliate information which is covered under your affiliate contracts.