Linking every marketing dollar to revenue and profit
We’re building the marketing intelligence you need for fragmented player journeys in a constantly changing world. No fluff, just real impact.
Our Vision
Be the intelligence layer that aligns betting and gaming companies’ marketing investments with business performance—across acquisition, retention, and reactivation.
Our Mission
Build marketing intelligence that lets marketers make every decision and optimization with confidence.
Smarter customer acquisition
The betting & gaming industry has moved on from customer acquisition at any cost. You can’t just grow by spending more. You have to spend smarter. We’re taking on the unique measurement challenges of betting & gaming—fragmented behavior and customer lifetime value built over months to years of micro-transactions—so you can focus on strategies for profitable growth.
Our Leadership Team
We’re a team of digital marketing veterans who have delivered results for some of the top brands in the business. We’re passionate about sharing our expertise and delivering white-glove service that helps our customers succeed with our technology.
Allan Stone
CEO
Warren Jolly
Chairman
Arjun Jolly
Board Member
Darren Holt
CTO
Ken Mohring
SVP Revenue and GTM
Tyler Hogan
Lead Software Engineer
Christopher Mazurk
Product Owner
Andrew Alvarado
Head of Customer Success
Join the team
Are you excited about AI, measurement, and treating customers like real business partners? Check out our open roles and stay connected with us on LinkedIn.
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Get started making better decisions
Ready to cut the guesswork? Set up a time with us and start making smarter moves.