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Our Vision

Be the intelligence layer that aligns betting and gaming companies’ marketing investments with business performance—across acquisition, retention, and reactivation.

Our Mission

Build marketing intelligence that lets  marketers make every decision and optimization with confidence. 

Smarter customer acquisition

The betting & gaming industry has moved on from customer acquisition at any cost. You can’t just grow by spending more. You have to spend smarter. We’re taking on the unique measurement challenges of betting & gaming—fragmented behavior and customer lifetime value built over months to years of micro-transactions—so you can focus on strategies for profitable growth. 

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Our leadership team

We’re a team of digital marketing veterans who have delivered results for some of the top brands in the business. We’re passionate about sharing our expertise and delivering white-glove service that helps our customers succeed with our technology.

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Allan Stone

CEO

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Warren Jolly

Chairman

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Arjun Jolly

Board Member

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Darren Holt

CTO

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Tyler Hogan

VP of Engineering

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Andrew Alvarado

Head of Customer Success

Join the team

Are you excited about AI, measurement, and treating customers like real business partners? Check out our open roles and stay connected with us on LinkedIn.