Introduction to Tracking Links

Server to Server Pixel Flow

Server to Server Pixel Flow

When a partner utilizes a tracking link, the end user follows the following journey

  • User clicks on a unique tracking link
http://trackingexample.com/track/xxxxxxx/?s1=xxxx..
  • Intelitics server appends a unique dynamic variable for every click, called a ClickID, and performs a redirect to the operator’s site (Landing Page)
    eg. ClickID= 123456789
http://operatorlink.com/?clickid=12345678&...
  • When the visitor reaches the landing page, the Click ID is collected and stored on Operator’s Server
  • User registers/deposits
  • Operator makes a server side call to Intelitics instance via postback URL (Including the Click ID variable)
https://trackingexample.com/convert/12345678?type=registration
  • Intelitics server registers the conversion and all appended click data
  • Conversion data exists in reporting in the platform

Learn the structure of our tracking links here.

Click here to learn how to generate a tracking link for a partner here.