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Finally, attribution that understands long-term player value

Predictive
LTV

Evaluate CAC based on predictive LTV within 72 hours

Multiple Attribution Models

See last-click, multi-click, and everything in between

Fine-Tuned for Betting & Gaming

Use AI trained for your industry

“In gaming, measurement often falls short. What’s needed is attribution that captures performance across states, channels, and player segments—with the sophistication to actually guide investment.”
Group 1171274149

SVP Marketing

Tier-1 Operator

Understand the payoffs across fragmented player journeys

Micro-transactions scattered across platforms. Net gaming revenue unfolding over months or years. Shifting market conditions in every region. Standard attribution tools don't stand a chance.

marketing_science

Make decisions based on marketing science

We’ve used years of player data to build the first AI models that truly understand betting and gaming behavior. Make better decisions today to drive profit tomorrow—backed by marketing science.

marketing_channel

Bring together all marketing channels

Get a single view of paid media like Meta, Google, or TikTok, performance partners, and native apps. One consistent approach to all channels creates accountability across your team.

impact

Get answers fast enough for impact

You don’t need months of data to figure out whether your strategies are working. With Intelitics, you get answers in 72 hours from predictive LTV metrics that our AI has calculated using billions of first-party data points.

CAC

Know that CAC is just the start

The impact of marketing spend doesn’t stop when a player signs up. Our insights guide your customer acquisition strategies but also bring attribution to player retention and reactivation.

Frequently Asked Questions

Marketing attribution is the science of identifying which marketing touchpoints or channels drive customer actions, ultimately tying every dollar spent to downstream revenue and profit. Simply put, it helps betting and gaming companies understand precisely what's working—and what's not.

Betting and gaming companies face especially complex attribution challenges because their customer journeys are long and fragmented. Lifetime values take months or even years to unfold over many micro-transactions. Unlike traditional direct-to-consumer marketing, there's rarely a direct, linear connection between marketing spend and immediate profit, so it’s tough to attribute value accurately using conventional tools.

Player deposits alone don’t account for future behaviors, retention, or lifetime profitability. A player who deposits quickly isn’t always a player who stays and plays. Predictive lifetime value (LTV), measured by Intelitics’ AI-powered analytics, provides a clearer picture of long-term profitability.

The best attribution models for betting and gaming are those that factor in predictive LTV and multi-touch interactions. Unlike last-click or first-click models, multi-touch and predictive models help you understand how multiple interactions collectively influence player behavior over an extended period.

Attribution creates accountability by providing clear, measurable connections between marketing spend and real business outcomes like net gaming revenue (NGR). A good attribution platform brings marketing, finance, and leadership teams together using the same language of success, ensuring every dollar aligns with strategic business objectives.

Intelitics is built for betting and gaming companies, with AI that’s trained on billions of real behavioral data points. It combines the best marketing science with the predictive metrics needed to truly understand downstream profitability.

While basic attribution models can function without AI, effective attribution in betting and gaming requires a lot more sophistication. Intelitics' AI leverages billions of first-party data points to accurately forecast player LTV within just 72 hours, empowering marketers to optimize investments proactively rather than reactively.

While regulatory and competitive conditions vary by state, the basic mechanics of your player journeys do not. Intelitics provides flexible, real-time data segmentation, allowing you to adapt your attribution models and success metrics region-by-region. This ensures each state's distinct dynamics are accurately captured.

Initial implementation typically takes under 30 days. Intelitics maintains pre-built integrations, eliminating long setup times or complicated migrations.