Performance marketing measurement built for betting & gaming

Predictive
LTV

Know what tactics drive profit, not players

Granular campaign insights

Measure performance down to individual ads, offers, and creatives

Near real-time answers

Don’t burn budget waiting a day—or a week—for results

"We used to need five tools and two analysts to decide what to pause. Now it’s on one screen—updated hourly."
Group 1171274149

VP of Performance Marketing

Tier 1 Operator

Your performance marketing optimization hub

Get your marketers out of the spreadsheet business and into the optimization business. Using first-party data and AI, our marketing intelligence platform shows which campaigns actually drive long-term player value—not just clicks or deposits—across Google, Meta, TikTok, programmatic, CTV, mobile apps, and all your paid channels.

channels_in_one_view

See across all your channels in one view

Take one consistent approach to measuring performance marketing. No more blind spots. No more spreadsheet chaos.

based_on_LTV

Measure success based on LTV, not clicks

Connect every dollar spent to predictive lifetime value for a more accurate ROI measurement. Within 72 hours of acquisition, you’ll have reliable information about which campaigns deliver high-value players.

real_time

Optimize campaigns in real time

Waiting 24 hours for reporting can cost you. Our near real-time metrics help you scale what’s working—and stop what’s not—while it still matters. You can also automate optimization using our API.

data_to_work

Put your first-party data to work

Intelitics unlocks the data in your game platform and data warehouse so it’s usable for LTV metrics and optimization. Use our API to send signals to platforms like Meta or Google so you’re not totally dependent on their black-box algorithms.

every_one

Track performance at every level

Granular performance metrics deepen your analysis on individual campaigns, offers, and creatives Our AI agents surface insights you may have missed.

dependence

Crush your cookie dependence

Intelitics' cookieless tracking IDs give you cross-channel tracking capabilities—regardless of players’ platforms, devices, or browser settings.

Frequently Asked Questions

Implementation typically takes under 30 days, and most customers see measurable results within 90 days. Intelitics maintains pre-built integrations with the top paid media channels.

No, we take a lot of data engineering off your plate. The platform provides for multiple ways of ingesting player data–using push or pull APIs–and includes a normalization layer to structure your data so it’s usable. We’ve already done the work of integrating to game platforms such as GiG, Playtech, and White Hat Gaming.

Player journeys are long and fragmented. A player who deposits today might churn tomorrow—or engage for years. Standard ad platforms can’t measure or optimize for lifetime value, making it easy to waste campaign spend on low-quality traffic.

Intelitics connects your first-party game data with ad platforms, calculates predictive LTV within 72 hours, and shows you performance metrics down to the campaign and creative level. That means you can allocate spend with confidence and stop wasting money on players who won’t deliver profit.

No—you’ll still run campaigns in those platforms. Intelitics acts as the intelligence layer on top, feeding them better signals and giving you clarity into which campaigns, offers, and geos actually drive long-term value.

Not at all. Intelitics maintains pre-built integrations with the top performance marketing platforms—Google, Meta, TikTok, Amazon, programmatic DSPs, and more—so you don’t have to waste cycles fixing broken APIs.

Yes. You can deploy a variety of attribution models. Check out our attribution page for more details.

Our custom reports and dashboards give your team all the flexibility they need to visualize data and make decisions—but without the headaches of managing ETL jobs, partner APIs, pivot tables, and spreadsheets that only they can understand. We’ll work with you to make sure you set up your system for the segmentations and drill-downs you need.

Yes! We offer cohort analysis dashboards that are ready for you to use right away.

Intelitics does not collect PII with the exception of affiliate information which is covered under your affiliate contracts.

Scale your performance marketing strategies faster

See Intelitics for yourself, and you’ll see how our marketing intelligence platform can help you scale faster and spend smarter.
Schedule a demo