Performance marketing measurement built for betting & gaming
Predictive
LTV
Know what tactics drive profit, not players
Granular campaign insights
Measure performance down to individual ads, offers, and creatives
Near real-time answers
Don’t burn budget waiting a day—or a week—for results
"We used to need five tools and two analysts to decide what to pause. Now it’s on one screen—updated hourly."
VP of Performance Marketing
Tier 1 Operator
Your performance marketing optimization hub
Get your marketers out of the spreadsheet business and into the optimization business. Using first-party data and AI, our marketing intelligence platform shows which campaigns actually drive long-term player value—not just clicks or deposits—across Google, Meta, TikTok, programmatic, CTV, mobile apps, and all your paid channels.

See across all your channels in one view
Take one consistent approach to measuring performance marketing. No more blind spots. No more spreadsheet chaos.

Measure success based on LTV, not clicks
Connect every dollar spent to predictive lifetime value for a more accurate ROI measurement. Within 72 hours of acquisition, you’ll have reliable information about which campaigns deliver high-value players.

Optimize campaigns in real time
Waiting 24 hours for reporting can cost you. Our near real-time metrics help you scale what’s working—and stop what’s not—while it still matters. You can also automate optimization using our API.

Put your first-party data to work
Intelitics unlocks the data in your game platform and data warehouse so it’s usable for LTV metrics and optimization. Use our API to send signals to platforms like Meta or Google so you’re not totally dependent on their black-box algorithms.

Track performance at every level
Granular performance metrics deepen your analysis on individual campaigns, offers, and creatives Our AI agents surface insights you may have missed.

Crush your cookie dependence
Intelitics' cookieless tracking IDs give you cross-channel tracking capabilities—regardless of players’ platforms, devices, or browser settings.
Frequently Asked Questions
How quickly can my team start using Intelitics?
Implementation typically takes under 30 days, and most customers see measurable results within 90 days. Intelitics maintains pre-built integrations with the top paid media channels.
Is it hard to integrate Intelitics with my game platform?
No, we take a lot of data engineering off your plate. The platform provides for multiple ways of ingesting player data–using push or pull APIs–and includes a normalization layer to structure your data so it’s usable. We’ve already done the work of integrating to game platforms such as GiG, Playtech, and White Hat Gaming.
Why is performance marketing difficult in betting & gaming?
Player journeys are long and fragmented. A player who deposits today might churn tomorrow—or engage for years. Standard ad platforms can’t measure or optimize for lifetime value, making it easy to waste campaign spend on low-quality traffic.
How does Intelitics improve performance marketing?
Intelitics connects your first-party game data with ad platforms, calculates predictive LTV within 72 hours, and shows you performance metrics down to the campaign and creative level. That means you can allocate spend with confidence and stop wasting money on players who won’t deliver profit.
Does Intelitics replace Google Ads or Meta Ads Manager?
No—you’ll still run campaigns in those platforms. Intelitics acts as the intelligence layer on top, feeding them better signals and giving you clarity into which campaigns, offers, and geos actually drive long-term value.
Is it hard to integrate Intelitics with my ad channels?
Not at all. Intelitics maintains pre-built integrations with the top performance marketing platforms—Google, Meta, TikTok, Amazon, programmatic DSPs, and more—so you don’t have to waste cycles fixing broken APIs.
Does Intelitics offer attribution?
Yes. You can deploy a variety of attribution models. Check out our attribution page for more details.
My performance marketers have fine-tuned their reports and dashboards to show just what they want. What flexibility will they have with Intelitics?
Our custom reports and dashboards give your team all the flexibility they need to visualize data and make decisions—but without the headaches of managing ETL jobs, partner APIs, pivot tables, and spreadsheets that only they can understand. We’ll work with you to make sure you set up your system for the segmentations and drill-downs you need.
Can I do cohort analysis?
Yes! We offer cohort analysis dashboards that are ready for you to use right away.
Does Intelitics collect any personally identifiable information (PII)?
Intelitics does not collect PII with the exception of affiliate information which is covered under your affiliate contracts.