Mid-Funnel, Predictive AI, & the Truth About G2E: Allan Stone on What Operators Still Don’t Get

After walking the floor at G2E 2025, one thing became obvious: everyone’s talking about growth, but few understand where it’s really coming from.

Intelitics Founder and CEO Allan Stone breaks down the real signals beneath the tradeshow noise and how smart operators are getting ahead by fixing the messy middle of customer acquisition.

The Mid-Funnel Blind Spot

"Everyone knows the top of the funnel," Allan said. "Everyone’s chasing installs and first deposits. But the real opportunity now sits in the mid-funnel: channels like Meta, TikTok, Reddit, and CTV that actually drive scaled, measurable acquisition."

This was the theme we heard again and again at G2E. Everyone is investing in brand and intent. But most operators can’t clearly say which mid-funnel channels are contributing to efficient customer acquisition let alone predict performance in advance.

That’s where the smartest operators are leaning in. Not with more dashboards, but with systems that make these paid digital channels more predictable, measurable, and contribution-based.

AI That Predicts, Not Just Produces

AI was everywhere at G2E, but the conversations weren’t deep.

"Everyone’s using AI to make more creatives, faster. That’s fine, but it’s not strategic," Allan said. "The next phase is using AI to make better decisions: where to spend, who to target, and how to predict performance before it happens."

That’s exactly what we’re building at Intelitics. Predictive models that take 72-hour signals and forecast 90-day value. Real-time insights that tell you what campaign to kill or scale before the budget is gone.

From Chaos to Confidence: What Operators Really Want

Across dozens of conversations, a clear pattern emerged: operators know their acquisition data is noisy and fragmented. But they’re still guessing.

"Most platforms over-promise and under-deliver," Allan said. "Operators are tired of hearing about 'new features' when they still can’t track which channels drive value."

That frustration is the opportunity. Intelitics isn’t another dashboard. It’s the intelligence layer that helps operators:

• Discover which mid-funnel channels actually drive profitable acquisition
• Attribute spend across influencer, programmatic, and performance campaigns
• Move budget dynamically based on contribution, not gut feel

It’s how teams stop guessing and start growing.

Collaboration, Not Headlines

G2E also underscored something else: the next wave of growth won’t come from feature wars. It will come from partnerships that solve real acquisition problems.

We’re already working with leading platforms, tribal operators, and social casinos to build shared measurement systems across mid-funnel media. These are the ecosystems that will define the next five years of digital gaming.

Final Take

Everyone talks about growth. Few can measure it, especially in the messy middle.

That’s the gap we’re solving. If you’re still guessing which paid channels drive real LTV, you’re burning time and budget.

Let’s build the acquisition intelligence layer that turns your mid-funnel into your growth engine.

Book a 30-minute intel session with our team.