At Intelitics, data reliability and speed are everything. Our clients depend on us to deliver insights that help optimize player acquisition, retention, and lifetime value in real time. To make that possible, we’ve integrated Snowflake Openflow into our core data infrastructure, transforming the way we handle ingestion, transformation, and delivery across our analytics stack.
A Smarter, Faster Data Foundation
With Openflow’s automated data-movement and orchestration capabilities, we now make schema and pipeline changes in minutes, not hours, without interrupting operations.
As our Senior Software Engineer, Tyler Hogan, puts it:
“Openflow has allowed us to make data changes quicker while giving us the peace of mind that our critical data reporting pipeline will be available around the clock.”
That 24/7 reliability means our team can focus less on maintenance and more on innovation, building new analytics features, improving data models, and refining performance metrics that directly impact our partners’ bottom line.
What This Integration Enables
- Continuous data availability – Our entire reporting pipeline runs on an “always-on” foundation. Even during data migrations or updates, pipelines remain stable and accessible.
- Accelerated iteration – We can push data model updates or ingest new partner feeds rapidly, shortening the feedback loop between engineering and business intelligence.
- Scalable analytics – As Intelitics grows across new partners and verticals, Openflow ensures our infrastructure scales seamlessly without compromising data accuracy.
- Unified governance – Every dataset we rely on for campaign optimization, player tracking, or partner reporting now lives within a governed, centralized framework.
Why It Matters For Our Clients
For Intelitics’ partners, this translates directly to faster insights, higher uptime, and more dependable analytics. Our dashboards refresh quicker, our attribution models adapt faster, and our ability to test and deploy improvements continues to accelerate.
This integration isn’t just a technology upgrade, it’s a strategic investment in reliability, scalability, and trust. It ensures that when our clients log in to measure performance, optimize campaigns, or analyze ROI, they’re seeing the most current and accurate data possible.
Building the Future of Data at Intelitics
The collaboration with Snowflake reflects Intelitics’ commitment to innovation at every layer of our tech stack. By combining Openflow’s automated data integration with our in-house analytics expertise, we’re building a foundation for more intelligent, predictive, and resilient data experiences powering the next generation of performance marketing in iGaming.
Learn how Intelitics can help you today by booking a demo!
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