Online casino uses performance marketing to reach 35%+ YoY growth

Entering a competitive casino market required efficient marketing

This online casino entered a very competitive market in 2022, one dominated by national brands with massive marketing budgets and broader offerings.

Rather than compete dollar-for-dollar, the company leaned into efficiency. ““We have to be disciplined,” said the company’s Chief Marketing Officer. “We measure ROI on a 12-month gross profit basis and look at all costs—not just marketing spend.”

Trusted marketing intelligence was the key to ROI

The seasoned marketing team had worked with legacy tracking tools and knew they needed more. They weren’t looking for backward-looking reports on clicks and CPAs—they wanted intelligence that would help them continuously manage campaign ROI.

“It's not always going to be a case of just reducing the CPA,” explained the Head of Performance Marketing. “There are opportunities to get better results with higher-CPA strategies that deliver strong player quality. We need to be able to reallocate budget throughout the month, quarter, and year to make sure we’re getting the best return on our spend.”

In Intelitics, the company found a technology and partner aligned to their performance-led approach. The team valued real-time reporting, granular data at the campaign level, and self-service dashboards that affiliates could use to optimize their own performance.

“When you’re competing with the biggest players, everything has to be performance-led. Intelitics is part of that journey."

— Chief Marketing Officer, Online Casino

Intelitics quickly became a daily operating system

The Head of Performance Marketing uses Intelitics every day to monitor performance and optimize campaigns in flight, across 20+ active affiliate partners and performance channels like Google and Meta. 

“With Intelitics, I can run daily checks on campaigns, partners, keywords, creatives in one place,” he said. “Google in particular is very expensive in our market, and it’s important to constantly adjust our search terms and placements to get the best ROI.”

Armed with real-time data, partners have been able to optimize their campaigns around valuable player segments. “We’ve had nothing but positive feedback from affiliates—it’s faster, easier, and more transparent than anything they’ve used before,” the Head of Performance Marketing said.

Efficient spend has matured a startup into a scale-up

In just three years, the company has gone from scrappy newcomer to a top Internet gaming brand with double-digit market share in its market. Executives attribute part of that success to the intelligence and transparency Intelitics provides.

The company recently reported 35%+ year-over-year growth in year-to-date gross gaming revenue and reached profitability in 2025—a notable achievement in such a crowded market.
“We are a startup with a lean team, Intelitics has been a huge help in managing dozens of partners and campaigns,” said the Director of Casino Operations. “It’s allowed us to scale fast with our existing staff.”

Meta data pass-back integration drove down CPAs

Intelitics provides not only performance reporting but also optimization signals for programmatic channels. During summer 2025, the company began using Intelitics to send data signals back into Meta—allowing the platform to optimize campaigns toward more valuable players. The results were immediate: They achieved its lowest-ever CPAs on Meta in August 2025, down 70% from their peak.

A foundation for scaling the business

Now that the company has built an efficient marketing engine in its first market, it is moving to apply the same customer acquisition approach to new expansion opportunities. The marketing engine it has built—ROI-focused, partner-friendly, and powered by Intelitics—will be the foundation for future growth.