See what drives results, and what doesn’t.

Marketing attribution is the science of identifying which marketing touchpoints or channels drive customer actions, ultimately tying every dollar spent to downstream revenue and profit. Simply put, it helps betting and gaming companies understand precisely what's working—and what's not.

Betting and gaming companies face especially complex attribution challenges because their customer journeys are long and fragmented. Lifetime values take months or even years to unfold over many micro-transactions. Unlike traditional direct-to-consumer marketing, there's rarely a direct, linear connection between marketing spend and immediate profit, so it’s tough to attribute value accurately using conventional tools.

Player deposits alone don’t account for future behaviors, retention, or lifetime profitability. A player who deposits quickly isn’t always a player who stays and plays. Predictive lifetime value (LTV), measured by Intelitics’ AI-powered analytics, provides a clearer picture of long-term profitability.

The best attribution models for betting and gaming are those that factor in predictive LTV and multi-touch interactions. Unlike last-click or first-click models, multi-touch and predictive models help you understand how multiple interactions collectively influence player behavior over an extended period.

Attribution creates accountability by providing clear, measurable connections between marketing spend and real business outcomes like net gaming revenue (NGR). A good attribution platform brings marketing, finance, and leadership teams together using the same language of success, ensuring every dollar aligns with strategic business objectives.

Intelitics is built for betting and gaming companies, with AI that’s trained on billions of real behavioral data points. It combines the best marketing science with the predictive metrics needed to truly understand downstream profitability.

While basic attribution models can function without AI, effective attribution in betting and gaming requires a lot more sophistication. Intelitics' AI leverages billions of first-party data points to accurately forecast player LTV within just 72 hours, empowering marketers to optimize investments proactively rather than reactively.

While regulatory and competitive conditions vary by state, the basic mechanics of your player journeys do not. Intelitics provides flexible, real-time data segmentation, allowing you to adapt your attribution models and success metrics region-by-region. This ensures each state's distinct dynamics are accurately captured.

Initial implementation typically takes under 30 days. Intelitics maintains pre-built integrations, eliminating long setup times or complicated migrations.