How a disruptive sports betting entrant turned $6M into $100M in deposits

Scaling the brand required new partner strategies

When this disruptive consumer brand decided to expand into sports betting, it had an enviable starting point: millions of loyal customers and one of the largest databases of sports enthusiasts in the world. The initial strategy was straightforward—convert a portion of those passionate fans into bettors. To grow at the pace they wanted, the company needed to reach entirely new audiences.

Manual partner tracking consumed valuable engineering time

The brand turned to partner-led marketing with community managers, media buyers, VIP hosts, and app publishers. Their strategies worked well, but manual work and engineering bottlenecks made optimization difficult.

Before Intelitics, the company managed partners with a series of one-off activities, from creating tracking links to monitoring results. Because the engineering team had to create and deploy tracking links on top of their main jobs of running the gaming platform, it would take between three days and six weeks to onboard each new partner. Once the partner started sending traffic, the marketing team had to manually pull raw data into spreadsheets or general-purpose BI tools to monitor performance–and there were many points where simple filtering errors could skew results. Because there were no UTM, sub-parameters, or conversion coming through, the marketing team could not track individual offers or campaigns. And, the brand lacked the live reporting and feedback loops that would guide partners on how to produce the best results 

“We used to need five tools and two analysts to decide what to pause. Now it’s on one screen. Updated hourly.”

— VP of Performance Marketing, Tier-1 Operator

Intelitics delivered ROI in 90 days

The company quickly realized that it needed better marketing intelligence if it wanted to meet its aggressive growth targets. “We wanted to deploy modern digital marketing practices, and our homegrown solution wasn’t scaling. None of the affiliate management solutions on the market have the technical capabilities,” said the company’s VP of Performance Marketing. 

When the team found Intelitics, they quickly realized the value of switching from their homegrown systems. Within 60 days, the company went live on the Intelitics platform. The implementation required minimal work from the engineering team, who were happy to get out of the business of managing marketing integrations. Within 90 days, the marketing team was able to cut wasted marketing spend by 20%. 

Planning and execution in one place

The Intelitics platform drives both top-down planning (where to allocate next weekend’s budget) and bottom-up accountability (which partners earned last week’s spend). Marketers log in multiple times a day to check campaign performance across a diverse partner roster: media buying partners, community managers who manage more than 400 communities on Discord and other networks, VIP hosts, mobile app marketing, and a number of other partners who work on performance basis.

• In the last 12 months, partner campaigns have generated 120M clicks, 30K new depositing customers, $100M+ in deposits
• The company has also seen a 10x increase in the average deposit per user (ARPU)

Opening up new mobile app marketing compensation models

With the long customer acquisition payback periods inherent to sports betting, cost-per-install models in mobile app marketing could be challenging to optimize. Using data from Intelitics, the company was able to negotiate new payment terms triggered on player deposits. With this new model, app partners could optimize towards a value metric that aligns with the brand’s revenue model. The higher per-deposit payment rates motivated the app partners to send traffic. With Intelitics, the marketing team has also been able to optimize mobile marketing campaigns 30% faster than before.

Results that moved the market 

This disruptive entrant didn’t just launch a betting brand—it redefined how fast a new operator can scale when it has the right intelligence layer. The company has been able to double the number of partners it works with without adding any additional staff. And for every partner relationship, marketers have all the data they need without worrying about technical details of marketing measurement such as UTM parameters, tracking pixels, and conversion events.

The growth hasn’t slowed. With Intelitics as its marketing intelligence layer, the brand continues to expand partnerships, optimize campaigns in real time, and take market share from competitors.